Pur Artistry Premium Spa
Pur Artistry is a luxury beauty spa located in Denver, Colorado, offering premium head and scalp therapy, advanced facials, and expert lash and brow services. Known for its serene environment and commitment to personalised care, the spa provides treatments such as relaxing scalp massages, customised facials, lash lifts, and brow lamination. With a focus on beauty and wellness, Pur Artistry caters to clients seeking a premium self-care experience, inspired by popular Asian spa trends.
Pur Artistry faced significant challenges in standing out in Denver’s highly competitive beauty salon industry. Their previous SEO vendor failed to deliver results, leaving their website with a poor performance score and unresolved on-page and technical SEO issues. With multiple locations under different brands, the primary focus was on elevating the head spa, which targets a premium clientele in the Denver Tech Center area and surrounding suburbs. The client needed a comprehensive local SEO strategy to enhance visibility and attract the right audience.
We started by listing the beauty salon on the Top4 platform to enhance local visibility. We conducted a thorough SEO audit, identifying and systematically resolving on-page and technical issues affecting their website performance. Keyword research allowed us to refine the content on their web pages, targeting specific search queries relevant to their services. We also created a blog page and published regular blog posts, optimised for particular keywords to attract organic traffic. Additionally, we managed and optimised their GBP, ensuring engaging updates to strengthen their local presence and visibility.
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