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How did we assist in achieving a sold-out Taoist meditation event for Australia's Taoist community?
Healing Tao Sarina Stone
Healing Tao Sarina Stone
Healing Tao Australia, a community for Taoist meditation enthusiasts, promotes the practice and philosophy of Taoism across Australia. In 2023, the community organised a grand event with a focus on internal growth and well-being to deepen the understanding and application of Taoist teachings.
For Healing Tao Australia's year-end event led by Sarina Stone, the challenge was twofold: to significantly broaden their outreach beyond the current community and ensure a complete sell-out of its annual Internal Organ Chi Massage Seminar and Healing Love Workshop. Despite having an established foundation, the necessity to connect with a broader audience and achieve maximum attendance called for a refined approach. It was imperative not only to generate interest but also to translate it into concrete ticket sales, demanding a meticulously planned and executed digital marketing campaign.
Our solution encompassed a comprehensive digital marketing strategy. We launched an aggressive email marketing campaign, targeting both existing members and potential new enthusiasts. Social media marketing was intensified, with engaging content on platforms such as Facebook and Instagram, complemented by carefully targeted paid advertisements to maximise reach. These efforts created a buzz around the event, steadily building anticipation. The result was a remarkable success - by November 2023, the event had completely sold out, a testament to the effectiveness of our targeted digital approach.
Avg click-through rate for email marketing campaigns
Increase in Instagram organic reach within a couple months
Increase in organic impression on Facebook within three weeks
Total impressions on Instagram within a months
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