AUSTRALIA
Equestrian Bits&Fits
Equestrian store in New Zealand offers high-quality equestrian products, specialising in bit fitting services and rider clothing. It carries top brands like Kieffer, Waldhausen, Fager, and Bomber Bits, ensuring both comfort and performance for horses and riders. Their goal is to improve the riding experience with expertly fitted gear and personalised service.
The equestrian store was finding it hard to manage both websites and social media due to time constraints. It operates on two separate platforms—Squarespace for general information and Shopify for online sales. It needed help with managing both sites, updating products, and keeping social media active. Additionally, it wants to expand shipping to Australia, improve brand recognition through a link with Ridesmart, and enhance SEO across both sites.
We updated the store’s website on the Top4 platform to boost local visibility and created a social media content plan with regular posts on Instagram and Facebook to engage more customers. For SEO, we conducted an audit and optimised both websites with targeted keywords to improve search rankings. We also added a blog section to the Shopify site to drive more traffic with relevant content. Additionally, we linked the store with Ridesmart for better brand recognition and set up Google My Business to improve local search visibility.
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