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How Did We Help an IT Services Provider Build a Stronger Digital Presence and Generate Leads?
Elto IT Services
Elto IT Services
Elto IT Services, a division of Efiniti Telecommunication Services LTD (established in 2006), is a trusted, Australian-owned provider of end-to-end IT solutions. Operating in the Information and Communications Technology (ICT) sector, Elto specialises in managed IT services, IT security, cloud solutions, and network infrastructure. Known for its excellence, Elto delivers premium IT services and operates as an outsourced operations specialist for businesses of all sizes.
The IT services provider faced several challenges in its digital marketing efforts. The company struggled with generating leads and creating consistent, engaging, and relevant content. Its social media presence on Facebook and LinkedIn was limited. Additionally, Elto was misrepresented as a software company rather than an IT services provider, leading to confusion and misalignment with potential customers' expectations. They also lacked a comprehensive digital marketing strategy and had not yet set up website analytics or Google Search Console (GSC). Improving SEO, domain authority, and generating high-quality leads were key priorities.
To address these challenges, we implemented a comprehensive strategy. We listed this IT services provider on the Top4 platform to boost local visibility and set up Google Analytics and Google Search Console to monitor website performance. The website was fully optimised with high-quality content and regular blog posts to improve SEO and domain authority. On social media, we managed Facebook and LinkedIn accounts, posting consistent and engaging content to build brand awareness. Additionally, we optimised their Google Business Profile and executed email campaigns to drive traffic and nurture client relationships.
At Top4 Technology + Marketing, we are constantly improving our skills to ensure we deliver the best marketing strategies that produce real results for your business.
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